We build it. You use it.

Why a setup fee?

Because your PA isn't a download. It's a custom build. We learn your business, configure your workflows, connect your tools, and tune the personality until it sounds like it's worked for you for years. That takes real engineering time.

You pay once. Then it runs. We're there if something breaks, but the goal is a PA that doesn't need us after setup.

What's included

• 1

  Discovery call

  We learn your business, your clients, your pain points, and how you currently handle admin

• 2

  Industry configuration

  Your PA is tuned for your vertical — legal, property, medical, F&B, whatever you do

• 3

  Personality & tone setup

  We configure how your PA communicates — professional, casual, bilingual, whatever fits your brand

• 4

  WhatsApp integration

  Your PA gets its own WhatsApp number, connected, tested, and ready to receive messages

• 5

  Email & calendar connection

  Gmail/Google Workspace linked — your PA can read, draft, and manage your inbox and calendar

• 6

  Workflow configuration

  Escalation rules, follow-up schedules, client categories, recurring tasks — all pre-built for your workflow

• 7

  Memory structure

  Your PA's memory is configured to remember your clients, preferences, and business context

• 8

  Skill installation

  Calendar management, email triage, document drafting, CRM basics — installed and tested

• 9

  Testing & QA

  We test every workflow before handoff — email replies, calendar bookings, client communication, escalations

• 10

  Handoff session

  We walk you through your PA live — how to delegate, what to expect, how to get the most out of it

• +1

  Advanced AI model configuration

  More powerful model, tuned for complex multi-step tasks — research, content, lead qualification

• +2

  Multi-channel setup

  WhatsApp + email + business tools connected and orchestrated as one system

• +3

  Custom integrations

  Stripe, CRM, booking systems, custom APIs — whatever your business stack needs, we wire it up

• +4

  Workflow engine configuration

  Your PA learns your business processes — custom workflows, automation rules, and multi-step operations tailored to you

• +5

  Lead capture workflows

  Inbound inquiry handling — your PA qualifies leads, scores them, and routes to you with context

• +6

  Integration wiring

  APIs, databases, CRM, custom tools — connected and orchestrated as one automated system

• +7

  Extended testing & QA

  Every integration tested end-to-end — workflow automation, lead routing, multi-channel responses, edge cases

• +8

  Priority support setup

  5-minute response time SLA configured — your PA escalates faster and we respond faster if something breaks

Need more? Custom scope, multiple PAs, or enterprise integrations → Enterprise

Free with every setup: PA4PA Course

Every Proxi and Proxi Max customer gets our PA4PA course included — a 30-day AI training programme delivered via WhatsApp. Worth RM499. Yours free.

Daily lessons on how to get the most out of your AI PA — batching instructions, delegation best practices, what to automate first, and tips that turn a good PA into a great one. Whether you're using Proxi yourself or training your team to use it.

What happens after setup?

Your PA runs. That's it. It handles your admin, your communications, your workflows — autonomously, 24/7. You talk to it via WhatsApp like you'd talk to a human assistant.

If something breaks or you need adjustments, we're here. Support is included in your monthly subscription. But the goal is a PA that doesn't need us — and most don't, after the first week.

No monthly calls. No check-ins you didn't ask for. No "account managers" emailing you about upsells. Just a PA that works.