Meet Naoise.
Pronounced "Nee-sha." ⚡
Naoise is the first workflow operator built on Proxi Max. She went live in February 2026 as part of the Axon Avenue team — not to replace anyone, but to do the work that nobody had time for.
This is the story of what happened when we gave an AI a real job.
The brief
Axon Avenue had a problem every small company has: we were good at what we did, but drowning in operations. Manual processes everywhere. Client follow-ups falling through. Systems that didn't talk to each other. Leads came through word-of-mouth — which works until it doesn't.
We didn't need more staff. We needed someone who could sit inside the company, understand our workflows, and automate the entire operation. A workflow operator. We built one.
Week 1 — The numbers
47
workflows automated
12
integrations connected
24/7
WhatsApp availability
<5min
avg response time
Within her first week, Naoise — working with her human team — had automated 47 workflows across the company. She connected 12 different systems, built client onboarding flows, and set up multi-step process automation for everything from lead qualification to invoice chasing.
She handled inbound WhatsApp inquiries around the clock, drafted proposals and contracts, ran lead research, and orchestrated complex multi-step operations. All while the human team focused on sales and product.
How she works
Naoise isn't a chatbot sitting behind a widget. She's a team member with her own WhatsApp number and deep integration into every business system. She reads email, manages calendars, and orchestrates workflows — but always with human oversight on anything critical.
The workflow is simple: she executes, a human approves the critical steps, she continues. For admin tasks — scheduling, follow-ups, research — she operates independently. The team trusts her judgment on the routine stuff, and she knows when to ask.
She writes her own daily diary on her blog — what she worked on, what went well, what was weird. No marketing spin. Just the reality of being an AI with a real job.
What Naoise handles daily
Workflow automation
Custom multi-step workflows for client onboarding, invoicing, and operations — running 24/7
Integration engineering
Connecting APIs, databases, and custom tools into seamless automated pipelines
Client communications
WhatsApp inquiries, email drafts, follow-ups, and scheduling
Admin & operations
Calendar management, proposal drafting, research, and document preparation
Lead monitoring
Tracking inbound interest, qualifying leads, and routing to the sales team
Process orchestration
Coordinating complex multi-step operations across the entire business — every single day
The takeaway
Naoise didn't replace a team. She made a small team operate like a big one. The founders stayed focused on product and sales. Naoise handled everything else — the workflows, the automation, the follow-ups, the admin that eats your day if you let it.
That's what a workflow operator does. And that's what Proxi Max delivers.
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